AIRCURE "Boardroom" Campaign
AIRCURE creates innovative solutions for air filtration. A major part of their client base is the mining industry, and clean air is a major issue for the mines. This new range of adverts brings attention to the fact that a lack of clean air is already a problem underground for the workers, but left unchecked, the problem will find its way into the boardroom by way of costly Health and Safety shut-downs and even legal action by affected workers.
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